THE METABOLIC GROUP   ▲   THE METABOLIC GROUP   ▲   THE METABOLIC GROUP   ▲  

The Metabolic Group

We exist to Lower the average blood glucose level of the world and Raise the nutrient density of everyday food. Steadier glucose. Denser nutrition. Do both, and chronic disease drops in a favourable way.

Glucose stability Nutrient density Less chronic disease
Explore the thesis Our businesses
How we got here

A diagnosis that changed everything.

When our founder's mum was diagnosed with stage 4 cancer, he went looking for answers. More than 120 conversations with leading experts later, one idea kept surfacing:

Most chronic disease is metabolic, rooted in how steadily the body handles blood sugar.

Yet almost no everyday food is built to keep it steady, and most of what spikes it is empty of the nutrients the body actually needs. That is why we exist.

Degrees of Health podcast logo
Degrees of Health The podcast · 1M listens a year
Ben and his mum, smiling together at a tennis court
Ben & Mum
0
Expert conversations
0
Podcast listens / year
What we learnt

Glucose stability is where metabolic health begins.
Nutrient density is what sustains it.

Two levers, one outcome. Keep glucose steady and fill every bite with the nutrients the body is asking for.

Conventional foods Metabolically designed
Chronic disease risk High

Tap to compare ↓

Steady glucose · the metabolic baseline. Lower risk of all chronic diseases.
Lever 01

Glucose stability

Less sugar, more protein and fibre, so blood glucose stays inside the stable zone all day. No spike, no crash.

Less sugarMore proteinMore fibre
Lever 02

Nutrient density

More of what the body needs in every bite: protein, fibre, vitamins, minerals and whole-food ingredients. Not just less of the bad. More of the good.

Whole foodsVitamins & mineralsNothing artificial

Most food that spikes glucose is also nutritionally empty. Fix one and you usually fix the other. We build food that does both on purpose.

Glucose stability
Nutrient density
Lower the world's average glucose
Less chronic disease
Our mission

We're building a portfolio of businesses that all pull on the same two levers.

Lower the average glucose level of the world.Raise the nutrient density of its food.

112mg/dL
Average glucose
62yrs
Healthspan
73yrs
Lifespan
Low
Nutrient density of everyday food

Illustrative: the direction we're working toward.

The portfolio

One group.
Brands, a studio and capital.

We build and back glucose-stable, nutrient-dense brands in categories where no metabolic option exists. Independent on the shelf, one engine underneath.

LiveTwo brands and a podcast

Health and convenience can coexist for our little ones.

Proudly backed byMade By Mammas

The cleanest children's cereal in the world.

Children's cereal Live

All the protein, none of the sugar, that doesn't break the bank.

All the protein at an everyday price. Less sugar than 1/4 of a grape per bowl.

Adult cereal Live
Degrees of Health

Degrees of Health

The podcast. 1M listens a year with the world's leading health experts.

Live · Media
Coming soonTwo new brands. Under wraps for now.
No. 4 · Coming soon

Purple Pud

Nutrient-dense fuel for your day. Everything else stays secret until launch.

Under wraps
No. 5 · Coming soon

Jacqueline

Nutrient density, made easy. That's all we're saying for now.

Under wraps
The groupThe engine that keeps producing
Brand studio

Metabolic Creations

Our in-house brand studio. It finds a category with no glucose-stable, nutrient-dense option and builds the brand to fill it, from first recipe to shelf. It is where the next brands in the portfolio are being built right now.

  • Recipe & formulation
  • Brand & packaging
  • Route to market
Four brands and counting.
Investment & partnerships

Metabolic Ventures

Capital and know-how for founders building glucose-stable, nutrient-dense food. We back the brands we wish existed and share the engine that runs our own: the science, the recipes, the retail relationships.

  • Early-stage investment
  • Operating support
  • Co-creation with partners
Building something metabolic? Talk to us →
One engine underneath every brand
Scientific directionLed by Dr Ana Andreazza
Recipe & formulationGlucose-stable, nutrient-dense by design
Brand & creativeDistinct on the shelf
Retail & distributionShared routes to market
Grounded in science

Fuel the engine,
don't flood it.

Your cells run on tiny engines called mitochondria. Their fuel is glucose, the sugar in food. Steady glucose keeps them healthy. Big spikes wear them down, which is linked to chronic disease.

Glucose ATP energy

Glucose fuel → mitochondria engine → energy

Cellular energy efficiency High

Tap Spikes to compare

Almost every cell has tiny engines called mitochondria. They make the energy you run on. No mitochondria, no life.

Glucose, the sugar in your food, is the main fuel they burn. Your body can use fat too.

Too much sugar, too fast, is more than the engine can handle. It gets overwhelmed and worn down.

A slow, steady supply is easy to burn. The engines stay healthy and your energy stays even. No spike, no crash.

Spike it day after day and the engines suffer, which is linked to chronic disease. Steady food protects them. That is what we build.

Two people, one mission

Dr Ana Andreazza is one of the world's leading authorities on mitochondria and metabolic health. She first joined Ben on the Degrees of Health podcast, and over that conversation one thing was clear: they were chasing the same thing, making metabolic health accessible and affordable across the globe. She is now our Scientific Director.

Dr Ana Andreazza Scientific Director · Advisory
Mitochondrial scienceEnergy metabolismScientific independence
Explore the research →

The future of food
is metabolic.

Steadier glucoseDenser nutritionLess chronic disease

Partnerships, investment, retail and press.

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